Director, Nonprofit Marketing Communications

Love animals? Want to spend your day surrounded by wagging tails and soft purrs?

Humane Society Silicon Valley (HSSV), a privately funded, 501(c)(3) non-profit, has been serving people and pets in Silicon Valley since 1929. Having facilitated more than half a million animal adoptions, HSSV is a leader in animal welfare through our lifesaving efforts, community programs, and the many ways we are working to move the animal welfare industry forward. Our mission is to save lives, keep families together, and create a better future for pets and their people.

We are a passionate, high-performing team who believes that collaboration is key to our success. Our best work is achieved by leveraging each other’s strengths and creating opportunities for professional growth. Join a team that focuses on our key values of kindness, courage, and impact!

Overview

As the strategic leader of the Marketing team, the Director, Nonprofit Marketing Communications plays a pivotal role in building HSSV’s nonprofit brand through impactful marketing and communications. This role is highly collaborative at all levels, requiring the ideal individual to be outcome-oriented, passionate about marketing excellence in animal welfare, and possess strong communication and leadership skills. The ability to innovate, drive change, and work at both a strategic and operational level is essential to expanding awareness of HSSV in the community.

Duties and Responsibilities

• Manage and develop a high-performing team, including hiring, team building, training, goal setting, and
  performance management.


• Build programs and tools that enable HSSV to be a storytelling machine that inspires support and raises
  awareness of the organization’s mission-driven impact.


• Develop and execute a comprehensive marketing, communications, and outreach strategy to inspire action and
  promote HSSV’s services to target audiences/demographic communities by integrating online and offline
  channels. This includes social media, video, website, blogs, digital platforms, print, public relations, promotions,
  and events.


• Lead the Marketing team to promote consistent messaging and branding, including compelling collateral such as
  annual reports, program one-pagers, and signage that motivates diverse audiences through all channels.
  Oversee brand usage, including ongoing analysis of brand guidelines, logos, and templates. Ensure all
  deliverables align with the HSSV’s mission, vision, and tone of voice.


• Promote and actively demonstrate cross-collaboration and a “service culture” within the Marketing team as a
  support system for all the departments at HSSV.


• Cultivate a culture of innovation that strives to achieve results through creativity and experimenting with different visual mediums.


• Oversee the relationship with HSSV’s PR agency and other communications partners. Serve as the primary media contact, leveraging multiple voices to enhance HSSV’s message in media and advertising campaigns. Actively pitch story ideas about the organization to media outlets, as appropriate.


• Build HSSV’s brand by designing and executing community events that increase awareness of our programs and
  social impact.


• Develop and manage the annual Marketing department budget while achieving desired outcomes.


• Partner with a core group of expert marketing service providers for the breadth and depth of skills needed to
  deliver successful marketing programs.


• Attract and energize a talented pool of volunteers to increase the Marketing team’s capacity.


• Other duties may be assigned as needed.

Requirements

• Proven non-profit experience leading and inspiring an ambitious team at both the strategic and operational
  levels; experience in the animal welfare industry a plus.


• Subject matter expert with comprehensive offline and digital marketing knowledge and planning and executing
  marketing programs and events that accomplish desired outcomes within budget. Previous PR/media
  experience is a plus. A portfolio of successful nonprofit marketing and fundraising programs is essential.


• Demonstrated ability to think strategically about complex matters, leading to thoughtful recommendations,
  action plans, and results to increase awareness of HSSV’s mission-driven work.


• Strong collaboration skills with the ability to partner across department and all levels, ensuring that marketing
  efforts are aligned.


• Must be high energy and self-motivated with a demonstrated ability to achieve and exceed goals in a fast-paced
  environment. Strong problem-solving, research, and analytical/data-driven skills.


• Outstanding interpersonal, written, and verbal communication skills with internal and external audiences in
  various communication styles and with multiple stakeholders.


• Proficiency with online platforms, including CRM systems, marketing automation, social media, content, analytics, and advertising.


• Expertise in design capabilities with Marketing materials including PowerPoint for presentations.


• Basic knowledge of the Adobe Creative suite and expertise in social media and web content management.


• Experience with WordPress is a plus.


• Experience in finding and managing outstanding vendors who augment organizational capabilities, e.g., writers, photographers, and PR firms.


• Demonstrated ability to create and leverage metrics relevant to marketing and to translate insights into action, including to refine strategies and/or tactics.


• Enthusiastic approach to work, with the ability to work effectively in a team environment and contribute to team building and culture.


• Advanced project management skills, with demonstrated success in managing large projects, meeting tight timelines, and attention to follow-up.

Work Days and Hours
Primarily day schedule Monday-Friday and is required to participate in Marketing events throughout the year that are
on evenings and/or weekends.

Candidate Tip

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