Director of Product Marketing - Aspen Hospitality
Aspen Skiing CompanyCompany Description
Aspen Hospitality, a division of Aspen One, owns and operates a portfolio of hotels and residences that currently consists of The Little Nell, Aspen's only Five-Star, Five-Diamond, ski-in/ski-out hotel and its affiliated Residences at The Little Nell, both of which are located at the base of Aspen Mountain; the Limelight Hotel Aspen and Limelight Hotel Snowmass in Colorado; the Limelight Hotel Ketchum near Sun Valley in Idaho and the Limelight Denver, adjacent to Denver’s Union Station. Two additional Limelight Hotels in Mammoth, California, and Boulder, Colorado, are currently in development as well as a new Nell property at Rockefeller Center in New York City. Aspen Hospitality also owns and operates the ASPENX Mountain Club and the Snowmass Mountain Club. Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and ASPENX and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspenhospitality.co.
Job Description
Summary
The Director of Product Marketing leads annual Aspen Hospitality marketing strategy development, creation and execution of demand-driving omni-channel campaigns and is responsible for the on-going monitoring of both marketing and business performance in service of optimizing efforts to drive guest visitation and revenue. This role will focus on marketing both hotel and food & beverage operations and achieving monthly and annual revenue goals. This position reports to the Head of Marketing.
The budgeted salary range for this position is $120,000 - $150,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.
Job Posting Deadline
Applications for this position will be accepted until December 8, 2024.
Essential Job Functions
• Own of Aspen Hospitality’s annual marketing strategy development, beginning with a deep understanding of guest insights and behaviors, strong handle on market dynamics and seasonal variations
• Own marketing plan execution, including plans to optimize and/or pivot based on business results at both division and brand level, campaign/channel results and changing conditions, with clear understanding of KPIs and implications of performance
• Oversight of digital media presence and content across properties: company website, third-party sites, OTAs etc.
• Demonstrate deep understanding of paid media objectives and partner with Digital team to manage all paid efforts in conjunction with the media agency (including digital media plan, PPC, SEO, Social, and other digital marketing efforts) delivering against audience-specific brand, guest experience, and revenue goals
• Partner with Aspen One Content team to ensure email marketing strategy and execution deliver against owned channel objectives
• Partner with Aspen One Creative team to ensure omni-channel creative campaigns uphold brand standards and are delivering engaging, relevant messaging to the intended audience, driving intended outcomes (awareness, site traffic, conversion)
• Partner with Aspen One Creative team to ensure content shoots, inclusive of shot lists, and talent, will deliver creative needs for omni-channel efforts
• Maintain the brand voice and pillars according to established brand standards
• Work with the GMs, Sales and Revenue departments to create seasonal packages, promotions, and communications to ensure the brand meets revenue and reaches new audiences for both rooms and food & beverage departments
• Partner with the Food & Beverage and Events teams to drive awareness and sales for key programs and initiatives
• Field and analyze ROI and value for new events and partnership requests
• Lead annual marketing budget process and invoicing efforts for off-property operating expenses
• Manage vendor and agency relationships
• Generate comprehensive recaps for key initiatives
• Participate in weekly sales forecasting meetings, leveraging insights to optimize plans monthly
• Participate in business performance reviews, providing transparency to impact of marketing efforts and proposed optimizations
Qualifications
Education & Experience Requirements
• 10+ years of marketing experience
• Minimum of 5 years in hospitality marketing strongly preferred
• Bachelor's Degree with preferred emphasis in marketing or business
Knowledge, Skills & Abilities
• Proficient experience in hospitality and data-driven segmentation marketing
• Proficient experience in Restaurant and/or Food & Beverage outlets a plus
• Proficient experience with content and asset production
• Experience leading teams
• Exceptional written, verbal and in person skills including etiquette and ability to work with the public
• Excellent leadership capabilities, including the ability to develop talent
• Excellent communications skills, exceptional organization skills, ability to deal with diverse clientele, golf knowledge and or marina experience is an advantage
• Excellent analytical skills to assess marketing ROI and the ability to align business goals in a comprehensive annual marketing plan, covering promotions, channels, and content
• Ability to inspire and collaborate with indirect team members and stakeholders
• Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form
• Ability to inspire and lead high performing teams, with both direct report team members and indirect team members and stakeholders
• Ability to identify trends across properties
Additional Information
Work Environment and Physical Demands
• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance
• Role requires travel to all properties
Benefits
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.
• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.
This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.
Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.
For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks
Aspen One participates in E-Verify.