Media Buyer, Social Media

PASADENA, CA / MARKETING / FULL-TIME / HYBRID

The Chop Shop is a fast growing search arbitrage specialist, identifying and removing inefficiencies between the largest digital publishers and networks to monetise their customers more efficiently. Our team is made up of passionate entrepreneurs and industry veterans who have built and managed multiple million-dollar companies, as well as over 100 talented engineers, ad creators, product and project managers, data scientists, and buy and sell-side experts.

Our Digital Media Buying teams are all about direct response, ROI-driven ad buys for our two divisions - Publishing and Search. Our publishing websites reach 30 million global consumers each month and span across many verticals including entertainment, music, finance, auto, health and wellness:

• Allmusic.com
• Sidereel.com
• Allmovie.com

Our publishing sites attract users from all over the world, which means our Digital Media Buyers are experts at managing full funnel advertising campaigns in different languages and consumer markets. We are omni-channel, and currently expanding our audience reach in North America, Europe, Latin America, and Asia. We're always on the lookout for new opportunities to grow and expand even further.

The Chop Shop is based in Pasadena, California. This role has the ability to work in a hybrid setup (office/WFH).

Now, let's dive into the role you'll have:

• Plan, launch, and execute digital ad campaigns to drive revenue and ROI via search arbitrage
• Test, monitor, and flawlessly execute Paid Social tactics to optimize campaigns, manage budgets, analyze data, and extrapolate insights
• Identify new opportunities to drive revenue and profitability within Native and Social Media advertising opportunities
• Conduct A/B testing of your ads and landing pages to continue to refine and improve conversion
• Extract campaign data & generate reports that summarize campaign performance to provide further actionable insights
• Present campaign performance reports to direct and cross-functional teams
• Stay informed on emerging technologies and trends related to paid social and digital marketing best practices to help contribute innovative and strategic ideas to the team
• Work collaboratively with cross-teams (Paid Social, Display, Native) when developing campaign strategy and evaluating performance

This is what you'll bring to the table:

• 2+ years of experience in digital marketing/advertising directly related to social media (Meta, TikTok, etc.) with an emphasis on direct response campaigns (CPA, CPL, CPC, ROI, ROAS)
• Bachelor’s degree in marketing or a qualitative field such as economics, math, statistics, finance, etc.
• Hands-on campaign and optimization experience
• Thorough understanding of real-time bidding auctions and bid strategies
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities
• Exceptional analytical abilities with a high attention to detail
• An independent worker with strong time management and organization skills
• The ability to identify trends and turn data into actionable business insights and hypotheses
• Self-starter mentality with drive to succeed
• Strong proficiency in Microsoft Excel

And here's what we've got waiting for you:

• Competitive salary + bonus
• Hybrid work environment
• Generous PTO + company holidays
• Open sick time
• Up to 90% covered Medical, Dental, Vision for employees
• Tasty office lunches
• 401k with match
• Health & Dependent Care Flex Spending Account
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events