Job Description: Media Buyer
Location: Omaha, Nebraska
Department: Performance Marketing
Reports to: Media Manager
Date: September 2024
Who We Are:
At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe our work goes beyond marketing because our employees and our clients deserve it. When we do what we do, dreams are realized. If you are ready to bring your talents into an environment where Curiosity, Collaboration, Tenacity, Responsibility, and Innovation define the culture, then this role is for you!
The Opportunity:
As a Media Buyer at OBI, you will be responsible for planning, negotiating, and purchasing media space to maximize the effectiveness of our advertising campaigns. Your role involves collaborating with creative and performance teams to ensure that media strategies align with campaign goals and deliver measurable results. You will use your expertise to optimize media buys, drive efficient spending, and ensure that we reach our target audiences effectively.
What You Will Do:
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Media Planning & Strategy: Develop and execute media buying strategies that align with campaign objectives and target audience profiles. Your curiosity will drive you to explore and leverage the best media channels for each campaign.
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Negotiation & Purchasing: Negotiate and purchase media space across various channels, including digital, print, TV, and radio. Your tenacity will ensure that we secure the best rates and placements for maximum impact.
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Campaign Management: Oversee the implementation and execution of media buys, ensuring that campaigns are running smoothly and achieving desired outcomes.
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Performance Monitoring & Optimization: Continuously monitor campaign performance, using data to adjust and optimize media buys for improved ROI. Your responsibility will be reflected in the effective management of media budgets.
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Collaboration: Work closely with creative teams to ensure that media placements align with the campaign’s creative strategy. Your collaboration will ensure cohesive and impactful advertising efforts.
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Budget Management: Manage media budgets efficiently, ensuring that spending is allocated according to campaign priorities and that financial goals are met.
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Market Research & Insights: Conduct market research to stay informed about industry trends, audience behavior, and media opportunities. Your innovation will help you identify new and effective media channels.
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Reporting: Provide detailed reports on media spending, performance metrics, and campaign effectiveness to the executive team. Use insights from these reports to inform future media strategies.
What We’re Looking For:
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Media Buying Experience: Proven experience in media buying across various channels, with a strong understanding of media planning and negotiation.
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Analytical Skills: Strong analytical skills with the ability to use data to optimize media buys and measure campaign performance.
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Negotiation Skills: Demonstrated ability to negotiate effectively with media vendors to secure the best rates and placements.
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Collaborative Approach: Ability to work effectively with creative and performance teams to align media strategies with campaign objectives.
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Budget Management: Experience managing media budgets and ensuring that spending aligns with campaign priorities.
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Market Awareness: Up-to-date knowledge of media trends, audience behavior, and emerging media opportunities.
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Problem-Solving Skills: Ability to troubleshoot and resolve issues related to media buys and campaign performance.
About You:
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You are curious about media trends and audience insights, always seeking new opportunities to optimize media buys.
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You thrive in collaborative environments, working closely with creative and performance teams to achieve campaign goals.
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You demonstrate tenacity in negotiating media deals and driving results for advertising campaigns.
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You take responsibility for managing media budgets and ensuring that campaigns deliver effective results.
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You embrace innovation, looking for creative solutions to improve media strategies and enhance campaign performance.
What We Offer:
- A vibrant and inclusive workplace where your contributions are valued.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- Fun team-building activities and a supportive work culture.
- Flexibility and work-life balance.
Why Join Us?
- Be part of a company that uses insights and innovation to inspire work that delivers dreams.
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Play a crucial role in shaping impactful media strategies within a company that values curiosity, collaboration, and responsibility.
- Help drive the success of OBI’s campaigns with your expertise in media buying, optimizing ad spend, and reaching target audiences effectively.
At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and walks of life.