HSL Asset Management, LLC is seeking a creative and detail-oriented Multimedia Marketing Specialist to join our team and help drive the overall marketing strategy for our properties! This role will involve monitoring and adjusting property-related websites, overseeing digital and in-person marketing campaigns, and collaborating with various stakeholders to ensure high-quality and impactful marketing efforts. The Multimedia Marketing Specialist will work closely with Community Directors and other leaders throughout the company by ensuring that all marketing initiatives align with the unique needs of each property.
This is an in-office position in Tucson, AZ at the Corporate Office. We believe that by being in office offers you the opportunity to collaborate directly with team members, contribute to a vibrant office culture, and build strong relationships with colleagues!
Examples of Responsibilities:
Develop and Implement Marketing Strategies: Collaborate with the marketing team to create innovative strategies for both digital and in-person campaigns that align with the goals of each property and the organization.
Content Creation: Content development for various platforms, including social media, websites, email marketing, and printed materials.
Website Management: Monitor, update, and optimize property-related websites, ensuring information is accurate and user experience is seamless.
Campaign Oversight: Oversee the execution of digital and in-person marketing campaigns, coordinating with stakeholders to ensure timely and successful project completion.
Vendor Collaboration: Act as the primary point of contact for advertising, ensuring their work aligns with our marketing goals and branding standards.
Event Coordination: Support and oversee marketing events, both online and in-person, to increase engagement and visibility.
Collaboration with Community Directors: Work closely with Community Directors to ensure marketing initiatives are tailored to the specific needs and characteristics of each property.
Performance Monitoring: Track the performance of marketing campaigns and websites, providing insights and recommendations for adjustments to optimize results.
Qualifications:
Minimum of two (2) years of experience in multimedia marketing, with a strong portfolio showcasing successful digital campaigns.
Proficiency in web management and digital marketing tools (e.g., WordPress, Google Analytics, social media platforms).
Experience with systems used onsite such as Yardi, RentCafé, and YieldStar is preferred.
Proficient in Microsoft Office, & Adobe Creative Cloud Suite. (Premiere Pro, Lightroom, InDesign, Photoshop)
Proficiency in Meta Business Suite & Meta AD creation and implementation.
Strong Proficiency within Google AD’s. Google AD certification is preferred.
Strong organizational and project management skills.
Excellent communication and collaboration abilities.
Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
Experience in the real estate or property management industry is a plus.
What’s In It for You
- Employee lease rental discounts of 20% (excludes Encantada and Flin branded properties)
-
Comprehensive full-benefits package including:
- Paid vacation, personal, and sick time that accrues from day one.
- Paid off-site and on-the-job training.
- Medical plans (subsidized by HSL), Dental plans, Vision and Short-Term Disability.
- Company paid benefits include Long-Term Disability, Group Life Insurance, Employee Assistance plan and 401k retirement plan with 50% match up to 3% of income.
- Huge potential for growth and career advancement.
-
Why choose a career with HSL:
- You will get the tools, training, and support needed to grow and get better.
- Owner/Operators who make the decisions, not a third-party management company.
- HSL is embedded in the local community; philanthropy and charitable giving is at our core #ItsAboutCommunity.
- We strive to provide excellent service and living conditions for every resident.
- Continued growth and expansion in Arizona have made us the industry leader.
HSL Asset Management LLC. Is an Equal Opportunity Employer and does not discriminate based on race, color, religion, national origin, sexual orientation, gender, pregnancy, age, disability, or any other protected classification under federal or state law. Reasonable accommodations may be made for persons with disabilities.
HSL Asset Management LLC. emphasize a team approach and expects every person to perform any reasonable task or request that is consistent with fulfilling company objectives and will conduct all business in accordance with HSL Asset Management's policies and procedures, Fair Housing, Americans with Disabilities Act, and all other compliance laws pertaining to apartments. HSL Asset Management, LLC participates in E-Verify and I9 compliance programs.